Trade Census · Field Sales · ERP · Data & Insights
Every shop counts.
Awalytics helps consumer goods manufacturers and distributors see, serve and supply every point of sale, from Douala to Dakar.
Works offlineMTN MoMo and Orange MoneyIntegrated ERP

The problem
Neighbourhood retail carries your volume, yet nobody sees it
Shops, kiosks, bars and markets sell most consumer goods. Yet neither the manufacturer nor the distributor knows exactly where they are, what they sell, or what is lost along the way.
Coverage estimated, not measured
No reliable outlet list: neighbourhoods never visited, misallocated budgets, unseen competition.
Paper, gaps and delays
Invoices, van stock and cash on paper or Excel: end-of-day gaps, poorly tracked credit, late reports.
Routes run blind
Unstable network, cash and mobile money reconciled by hand, fewer visits per day and evening disputes.
Our solutions
Four products, one outlet database
Every product enriches the same outlet map. The more you use it, the more accurate your data.
Map every outlet
GPS, photos, type, size, categories sold and supplying distributor, with quality control.
Explore Trade Census SalesEquip your reps
Routes, van sales, invoices, mobile money and end-of-day close, even offline.
Explore Sales ERPRun the distributor
Purchasing, stock, pricing, returnable packaging, customer credit and SYSCOHADA accounting.
Explore the ERP Data & InsightsSteer on reliable numbers
Maps, coverage, shelf presence, prices and distributor performance.
Explore Data & InsightsAwalytics Sales
A rep's whole day in one app
The route, in the right order
Today's outlets appear on the map in visiting order. GPS check-in confirms the visit on site, within a radius you set.
- Directions to every shop
- New outlets created in the field, with a photo
- Visits and durations reported automatically


Sell what's in the van, and nothing else
Reps can only sell stock actually loaded. Prices, allowed discounts and VAT are calculated automatically; the customer signs on screen.
- Invoice validated and numbered on the spot
- Customer signature on the touchscreen
- Discount cap controlled by the supervisor
Collect cash or mobile money
MTN MoMo, Orange Money, cash, cheque or transfer: every payment is linked to its invoice, with the transaction reference and proof.
- Credit sales and per-customer limits
- Overdue reminders during the route
- Everything syncs as soon as the network is back


Every evening, cash and stock are reconciled
The guided close checks visits, stock return, sync and cash. Variances are flagged and approved by the supervisor.
- Automatic closing report
- Actual vs plan targets, by day and by month
- Fewer losses, fewer disputes
How it works
An outlet database that keeps itself up to date
Survey
Our teams survey a city or a neighbourhood: every outlet is geolocated, photographed and profiled.
Equip
Distributors move to Awalytics ERP and Sales. Every rep visit updates the outlet record.
Steer
The manufacturer tracks coverage, sales and distributors in Data & Insights, with fresh data every week.
Built for Africa
Designed for real field conditions
Offline first
The app works without a network and syncs as soon as the connection returns.
FCFA and mobile money
Amounts in FCFA, local VAT, MTN MoMo and Orange Money built in.
Bilingual
French and English, in the app and in reports.
Local pricing
A subscription sized for regional distributors, sometimes funded by the manufacturer.
FAQ
Your questions
Do I need a network to use the app?
No. Sales, payments and visits are stored on the phone and sent automatically once the network is back.
Which phone do I need?
A standard Android smartphone is enough. The app is designed for one-handed use in full sunlight.
We already have an ERP. Can we keep it?
Yes. Awalytics Sales and Data & Insights can connect to your ERP. Awalytics ERP is for distributors who have none, or want a tool built for distribution.
Where is our data hosted?
Each client has its own isolated space, backed up daily. Your data belongs to you and is never resold without your consent.
How do we start?
With a pilot: one neighbourhood surveyed, or two or three reps equipped for a few weeks, to measure results before rolling out.
Pilot 2026–2027 · Douala
Become a pilot client
We are launching our first pilots in Douala with a few manufacturers and distributors. Let's talk about your distribution network.