Trade Census · Field Sales · ERP · Data & Insights

Every shop counts.

Awalytics helps consumer goods manufacturers and distributors see, serve and supply every point of sale, from Douala to Dakar.

Works offlineMTN MoMo and Orange MoneyIntegrated ERP

Awalytics Sales home screen: today's visits, sales and targets

The problem

Neighbourhood retail carries your volume, yet nobody sees it

Shops, kiosks, bars and markets sell most consumer goods. Yet neither the manufacturer nor the distributor knows exactly where they are, what they sell, or what is lost along the way.

Manufacturer

Coverage estimated, not measured

No reliable outlet list: neighbourhoods never visited, misallocated budgets, unseen competition.

Distributor

Paper, gaps and delays

Invoices, van stock and cash on paper or Excel: end-of-day gaps, poorly tracked credit, late reports.

Field rep

Routes run blind

Unstable network, cash and mobile money reconciled by hand, fewer visits per day and evening disputes.

Awalytics Sales

A rep's whole day in one app

The route, in the right order

Today's outlets appear on the map in visiting order. GPS check-in confirms the visit on site, within a radius you set.

  • Directions to every shop
  • New outlets created in the field, with a photo
  • Visits and durations reported automatically
Today's route on the map with numbered outlets
Sales screen: quantities per product from van stock

Sell what's in the van, and nothing else

Reps can only sell stock actually loaded. Prices, allowed discounts and VAT are calculated automatically; the customer signs on screen.

  • Invoice validated and numbered on the spot
  • Customer signature on the touchscreen
  • Discount cap controlled by the supervisor

Collect cash or mobile money

MTN MoMo, Orange Money, cash, cheque or transfer: every payment is linked to its invoice, with the transaction reference and proof.

  • Credit sales and per-customer limits
  • Overdue reminders during the route
  • Everything syncs as soon as the network is back
Mobile money collection with operator and transaction reference
Guided four-step day closing

Every evening, cash and stock are reconciled

The guided close checks visits, stock return, sync and cash. Variances are flagged and approved by the supervisor.

  • Automatic closing report
  • Actual vs plan targets, by day and by month
  • Fewer losses, fewer disputes

Try the Sales demo

How it works

An outlet database that keeps itself up to date

Survey

Our teams survey a city or a neighbourhood: every outlet is geolocated, photographed and profiled.

Equip

Distributors move to Awalytics ERP and Sales. Every rep visit updates the outlet record.

Steer

The manufacturer tracks coverage, sales and distributors in Data & Insights, with fresh data every week.

Built for Africa

Designed for real field conditions

Offline first

The app works without a network and syncs as soon as the connection returns.

FCFA and mobile money

Amounts in FCFA, local VAT, MTN MoMo and Orange Money built in.

Bilingual

French and English, in the app and in reports.

Local pricing

A subscription sized for regional distributors, sometimes funded by the manufacturer.

FAQ

Your questions

Do I need a network to use the app?

No. Sales, payments and visits are stored on the phone and sent automatically once the network is back.

Which phone do I need?

A standard Android smartphone is enough. The app is designed for one-handed use in full sunlight.

We already have an ERP. Can we keep it?

Yes. Awalytics Sales and Data & Insights can connect to your ERP. Awalytics ERP is for distributors who have none, or want a tool built for distribution.

Where is our data hosted?

Each client has its own isolated space, backed up daily. Your data belongs to you and is never resold without your consent.

How do we start?

With a pilot: one neighbourhood surveyed, or two or three reps equipped for a few weeks, to measure results before rolling out.

Pilot 2026–2027 · Douala

Become a pilot client

We are launching our first pilots in Douala with a few manufacturers and distributors. Let's talk about your distribution network.

Book a demo